G U I D E
How to find the balance between knowledge and time investment
Tips from the field
How much do we need to know about the people we design for to make a confident decision about what to build? I help organizations find their sweet spot of certainty through user research when innovating at high speed.
In 2020, the teams I worked with have conducted qualitative research with over 140 people. Many of the sessions I have facilitated myself. Including 1:1 interviews, diary studies, contextual inquiries and usability tests. All teams have launched MVPs within a matter of weeks, improving them ever since through a tailored, lean way of user research.
The following recommendations are the essence…
GUIDE
Unleash designers’ & engineers’ superpower to solve the world’s most complex problems together.
Helping teams to validate business ideas quickly and build lean, user-centred products is what I am passionate about. A significant part of the job is encouraging individuals to work closer together. Oftentimes, engineers and designers, left-brainers and right-brainers have to work the hardest to find a fruitful way to collaborate.
Out of many conversations with engineers and designers as well as learnings from team retrospectives over the last years, I’ve synthesised actionable tips and smart rituals that will fuel every designer/engineer collaboration.
Why invest in this relationship?
Businesses are increasingly achieving their goals through software. They need to learn how to build great software, fast…
WORKSHOP
A collaborative way to improve how your product communicates with its users
Awaken your inner UX writer
Product teams come in all shapes and forms, but they often don’t have a dedicated writer. Writing the text for products often happens on the fly and the result does not always support users best. This workshop is for designers, product managers, and anyone who wants to improve the way their product communicates with its users. You can run it anytime, it does assume that you already talked to your users though. You need to have a solid understanding of their goals, problems, and their context.
Antonia Horvath
Design lead, facilitator & problem solver who enables teams to build relevant, human-centred software with amazing user experiences — in a lean & agile way
